CORPORATE IDENTITY
At Şeftali Agency, we design corporate identity systems for businesses in Samsun, built from a logo, color palette, typography and branded materials that make your brand consistent and recognizable everywhere it appears.
WHAT IS CORPORATE IDENTITY DESIGN?
Corporate identity is the visual system that decides how your brand looks in your customers' eyes. The logo is only one part of it; the color palette, typefaces, image rules and branded materials come together so that your brand speaks one consistent language.
We never start from a ready-made template. We start by listening to your story, your sector and your audience. The goal is to prepare the materials you need today and to give you a system you can easily extend to new channels tomorrow without losing the same identity.
WHAT DOES A STRONG IDENTITY GIVE YOU?
A tidy and consistent brand look supports the trust customers place in your business and makes it easier to stand apart from competitors.
WHAT WE OFFER
Our corporate identity service is a complete piece of work that starts with the logo and extends to every material you use day to day.
HOW IS THE PROCESS MANAGED?
DISCOVERY AND BRAND ANALYSIS
We study your brand story, values, audience and your competitors in Samsun. Deliverable: Brand summary and direction notes.
CONCEPT AND IDEAS
We explore visual directions and gather color, shape and tone proposals. Deliverable: Concept presentation submitted for approval.
LOGO DESIGN
The chosen direction becomes a logo, tested on different backgrounds and sizes. Deliverable: Logo options and the revised final logo.
IDENTITY SYSTEM
The color palette, typography and image rules are turned into a system with the logo. Deliverable: Color and typeface set.
MATERIAL APPLICATIONS
Business cards, business documents and other needed materials are prepared in line with the identity. Deliverable: Print-ready files.
GUIDELINES AND HANDOVER
All rules are collected in a guide and the files are shared in suitable formats. Deliverable: Brand guidelines and file archive.
Every stage ends with a deliverable that is submitted for your approval. That way you always know where the project stands, and we move on to the next stage only with your approval.
CORPORATE IDENTITY DESIGN FOR BUSINESSES IN SAMSUN
A business in Samsun appears at once on its signage, its Google business profile, social media and printed materials. If each of these looks different, customers struggle to remember the brand as a single whole. Corporate identity provides the order needed by businesses whose customers search for terms like "Samsun brand identity" or "Samsun logo design".
Even for businesses with customers coming from districts such as Ilkadim, Canik, Tekkekoy, Bafra and Carsamba, a consistent look matters. An identity prepared for your sector and your position in the Samsun market also works in harmony with your website and digital channels.
COMMON CORPORATE IDENTITY MISTAKES
- Treating identity as just a logo and not defining rules for colors and typefaces
- Copying a trending look without considering the brand's own character
- Testing the logo only on screen, without checking small sizes, single color and print use
- Having different people work on each channel independently without shared rules
- Skipping brand guidelines and not keeping files in an organized archive
FREQUENTLY ASKED QUESTIONS
?Where should I start a corporate identity project in Samsun?
First clarify what your brand stands for and who it speaks to. In the discovery meeting we discuss these together, review your current logo and materials, and define a scope that fits your business.
?Is it better to refresh my current logo or start from scratch?
It depends on how readable the logo is, where the brand stands today and how well it is already known. Sometimes a light refresh is enough, sometimes a new direction is needed. We decide together during analysis.
?Which files do I receive at delivery?
We deliver the logo in formats suitable for print and screen, color and typeface details, the source files of prepared materials and the brand guidelines, all in an organized archive.
?Will the identity match my website and social media?
Yes. The identity system is built with digital use in mind from the start, so your website, social media templates and printed materials can all share the same color and typeface language.